Adspace Mall Network Expands To Minneapolis

Eden Prairie Center, Northtown Mall and the Burnsville Center Mall Join Largest In-Mall Digital Media Network; Company Hires Star Media Executive to Handle Regional Sales

MINNEAPOLIS, April 2, 2008 – Adspace Networks, Inc. has expanded into the Minneapolis market with the installation of its “Smart Screens” in the Eden Prairie Center, Northtown Mall and the Burnsville Center malls.

Adspace Networks owns the Adspace Mall Network, the nation’s largest in-mall digital advertising network with “Smart Screens” located in 103 upscale, class-A shopping malls nationwide. Adspace is now in 39 DMAs, including the top 10, and has attracted hundreds of regional and local advertisers, such as colleges, recruitment agencies, car dealers, homebuilders, restaurants, spas and healthcare facilities. Nationally, Adspace has attracted clients such as AT&T, Coca-Cola, MTV, Macy’s, Geico, and many more. The network is reaching over 100 million visitors every four weeks.

The key to Adspace’s success is a unique mix of editorial content that drives high consumer viewership. The compelling on-air editorial content is called “Today’s Top Ten” and showcases each mall’s top 10 sale items each week. The program allows the mall’s retailers to compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces a 12-second spot for each, incorporating the ten spots into its six-minute programming loop. Because the selected items are editorial content, retailers do not pay for space or production.

“Our three malls in the Minneapolis DMA reach almost 20 percent of the adult population every month,” said Jeff Jensen, president, Adspace Networks. “Importantly, these are upscale, young consumers that are extremely desirable to local advertisers.”

To support the expansion, Adspace has hired veteran media executive Kristine Checheris to lead sales efforts in the Minneapolis market. Ms. Checheris previously worked for CBS Radio/ WLTE, where she was awarded “2007 New Business Account Executive of the Year” for growing new business by 147 percent. Prior to her work with CBS Radio, Ms. Checheris was hired as an account executive and then quickly promoted to branch manager for SAGA Communications/KSTZ & KLTI, Des Moines Radio Group, where she excelled at selling both radio and television.

“The Adspace Mall network is really the future of local advertising,” said Ms. Checheris. “Out-of-home is growing tremendously, and we deliver a mass, affluent audience in a buying frame of mind at extremely competitive rates.”

About Adspace Networks, Inc. Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

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