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An inside look into Adspace in the North Carolina Market
Overview
For many years, outdoor advertisers have been limited to static imagery, long lead times for creative changes, and an audience that is highly variable. And television advertisers have not been able to take advantage of full motion video and audio outside the home, where some demographic groups can best be reached. The Adspace Mall Network reverses these trends by delivering full motion digital video and audio in a mall environment that delivers an extremely large audience of upscale consumers that are in a buying frame of mind... with creative that can be changed daily if needed... at a cpm competitive with traditional outdoor advertising and significantly less expensive than television.
Why Adspace?...Why Shopping Centers?
-Nationally, Adspace malls reach about 100 million consumers each month…a true mass medium
-After home and work, the average American spends more time in the mall than anywhere else
-Consumers shopping in the mall are in a buying frame of mind, and more open to your message
-After home and work, the average American spends more time in the mall than anywhere else
-Consumers shopping in the mall are in a buying frame of mind, and more open to your message
What is Adspace?
• “The Smart Screen” is a 65” plasma digital display in a 8 foot enclosure, portrait format, eye level, video and audio
• An average of 15 Smart Screens per mall... in high traffic common areas...5 malls per DMA on average
• 39 top DMA’s
• Already reaching 100 million people in 102 upscale malls each month, Adspace delivers 158 million impressions and influences millions of purchasing decisions.
• Smart Screens add value to the shopping experience. They are programmed with the ten best deals in the mall each week. Each “Today’s Top Ten” special is communicated in a twelve
second spot. Shoppers watch!
• An average of 15 Smart Screens per mall... in high traffic common areas...5 malls per DMA on average
• 39 top DMA’s
• Already reaching 100 million people in 102 upscale malls each month, Adspace delivers 158 million impressions and influences millions of purchasing decisions.
• Smart Screens add value to the shopping experience. They are programmed with the ten best deals in the mall each week. Each “Today’s Top Ten” special is communicated in a twelve
second spot. Shoppers watch!
Visit us online!
Local Clients
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