An inside look into Adspace in the North Carolina Market

Overview

For many years, outdoor advertisers have been limited to static imagery, long lead times for creative changes, and an audience that is highly variable. And television advertisers have not been able to take advantage of full motion video and audio outside the home, where some demographic groups can best be reached. The Adspace Mall Network reverses these trends by delivering full motion digital video and audio in a mall environment that delivers an extremely large audience of upscale consumers that are in a buying frame of mind... with creative that can be changed daily if needed... at a cpm competitive with traditional outdoor advertising and significantly less expensive than television.

Why Adspace?...Why Shopping Centers?

-Nationally, Adspace malls reach about 100 million consumers each month…a true mass medium
-After home and work, the average American spends more time in the mall than anywhere else
-Consumers shopping in the mall are in a buying frame of mind, and more open to your message


NC Mall Locations and Demographics

(click for larger view)

click here for mall locations

Local Kudos

-"Adspace opened our eyes to dynamic marketing opportunities outside of static print ads. They were more cost effective than television and our sell-through during the promotional period was unparalleled."
-Adam Twiss
Development Director, Theatre in the Park

-"Somer is complete when it comes to the understanding of the effectiveness of digital in-mall adverting. A 30 minute conversation and a thorough follow up from her will give you the direction into this untapped frontier. We are super excited for our clients to use this space and are constantly recommending it."
-Tim Savage
Managing Partner, Savage Syndications

Great Articles

3.30.08-
"Advertisers and marketers, struggling to keep up with changing consumer habits, are about to make massive investments in new digital and out-of-home media platforms, according to a forecast out today from research firm PQ Media..."
* USA Today
Click here for entire article

2.6.08-
"As traditional forms of advertising become more fragmented and less effective in engaging the consumer, Adspace Networks provides a compelling opportunity to reach millions of people on the path to purchase each month..."
* prnewswire.com
Click here for entire article

1.24.08-
“As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, it will rank second only to internet advertising in ad spending growth, and will total $2.25 billion in the U.S. in 2011, up from $1.26 billion in 2007….”
*mediabuyerplanner.com
Click here for entire article

1.16.08-
"Adspace Networks, Inc., operator of the country's largest in-mall digital video advertising network, has announced that one of the nation's largest owners and operators of malls, CBL & Associates Properties, Inc. CBL, will expand its installation of Adspace digital displays to 67 CBL mall properties across the country..."
*news.moneycentral.msn.com
Click here for entire article

Creating content for the Smart Screens

Because the Smart Screens must be able to perform effectively in noisy and high-traffic conditions, your ad must be visually (and aurally) engaging as well as informative. Think of the ad as a poster for passing shoppers. Your message should be clear no matter when a shopper sees your ad.... For more information on creating your ad click here.

Creative Content form click here.

Local Sample Spots

Campbell University (category:Education/universities)

Wild Wing Cafe (category: restaurant/bar)

Fox 50 (category: television/news)

Yancy's (category: restaurant/bar)

Lifestyle Family Fitness (category: fitness/health club)