3.30.08-
"Advertisers and marketers, struggling to keep up with changing consumer habits, are about to make massive investments in new digital and out-of-home media platforms, according to a forecast out today from research firm PQ Media..."
* USA Today
Click here for entire article
2.6.08-
"As traditional forms of advertising become more fragmented and less effective in engaging the consumer, Adspace Networks provides a compelling opportunity to reach millions of people on the path to purchase each month..."
* prnewswire.com
Click here for entire article
1.24.08-
“As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, it will rank second only to internet advertising in ad spending growth, and will total $2.25 billion in the U.S. in 2011, up from $1.26 billion in 2007….”
*mediabuyerplanner.com
Click here for entire article
1.16.08-
"Adspace Networks, Inc., operator of the country's largest in-mall digital video advertising network, has announced that one of the nation's largest owners and operators of malls, CBL & Associates Properties, Inc. CBL, will expand its installation of Adspace digital displays to 67 CBL mall properties across the country..."
*news.moneycentral.msn.com
Click here for entire article
skip to main |
skip to sidebar
An inside look into Adspace in the North Carolina Market
Overview
For many years, outdoor advertisers have been limited to static imagery, long lead times for creative changes, and an audience that is highly variable. And television advertisers have not been able to take advantage of full motion video and audio outside the home, where some demographic groups can best be reached. The Adspace Mall Network reverses these trends by delivering full motion digital video and audio in a mall environment that delivers an extremely large audience of upscale consumers that are in a buying frame of mind... with creative that can be changed daily if needed... at a cpm competitive with traditional outdoor advertising and significantly less expensive than television.
Why Adspace?...Why Shopping Centers?
-Nationally, Adspace malls reach about 100 million consumers each month…a true mass medium
-After home and work, the average American spends more time in the mall than anywhere else
-Consumers shopping in the mall are in a buying frame of mind, and more open to your message
-After home and work, the average American spends more time in the mall than anywhere else
-Consumers shopping in the mall are in a buying frame of mind, and more open to your message
What is Adspace?
• “The Smart Screen” is a 65” plasma digital display in a 8 foot enclosure, portrait format, eye level, video and audio
• An average of 15 Smart Screens per mall... in high traffic common areas...5 malls per DMA on average
• 39 top DMA’s
• Already reaching 100 million people in 102 upscale malls each month, Adspace delivers 158 million impressions and influences millions of purchasing decisions.
• Smart Screens add value to the shopping experience. They are programmed with the ten best deals in the mall each week. Each “Today’s Top Ten” special is communicated in a twelve
second spot. Shoppers watch!
• An average of 15 Smart Screens per mall... in high traffic common areas...5 malls per DMA on average
• 39 top DMA’s
• Already reaching 100 million people in 102 upscale malls each month, Adspace delivers 158 million impressions and influences millions of purchasing decisions.
• Smart Screens add value to the shopping experience. They are programmed with the ten best deals in the mall each week. Each “Today’s Top Ten” special is communicated in a twelve
second spot. Shoppers watch!
Visit us online!
Local Clients
No comments:
Post a Comment